MORGAN SHAH
DIGITAL PORTFOLIO
about
Hello! I am a recent Penn State grad with my B.A. in Public Relations. My interests lie in all things Comms/PR and Marketing. I am very passionate about the beauty, fashion, travel, and lifestyle industries. I'm committed to delivering impactful communication strategies, creating eye-catching campaigns and staying on top of trending topics.
experience
Global Communications Intern
Social Media Intern
Junior Analyst at 90 North
Social Media Manager
Instagram Stories Co-Lead
past work
Angelina Jolie Lip Campaign
Helped with the paid media strategy of the campaign by creating decks of the timeline and costs for OOH ad placements. Made sure to target high traffic cities (NYC, Paris, Milan) and important events (NYFW and Cannes Film Festival).
Portofino Parfum Brand Trip
Defiant Hair Social Content
Created bold and aesthetic content for the salon’s socials, specifically Instagram & Facebook. Filmed and edited reels, took high-quality stills and posted fun interactive stories.
Portofino Parfum Brand Trip
Portofino Parfum Influencer Brand Trip
Identified the correct influencers for the trip that align with TFB values. Involved with booking the car service, hotels and restaurants. Shared creative in-put on the aesthetics and gifting.
VALLEY Mag Instagram Story Content
Used Adobe Creative Cloud to create graphics to be posted on the Instagram Story. Highlighted trending fashion, celebrities, events and pop culture. Tracked social analytics and performance.